Impact of Increasing Your Conversion Rate on Your Bottom Line

There are only two ways to get more conversions; more visitors or a higher percentage of conversions.  In this post I will cover the impact that getting more visitors to convert has to your bottom line.  We first need to know where we stand with visitors, our conversion rate, and the average value of a conversion.

Being #1 in Google is Only The Start

Great News!!!

You just received your most recent search engine ranking report and the investment has paid off.  Your top trophy keywords are now ranked #1 on Google.  I guess this means you can shift your search engine optimization budget to something else, right?

New Visitors VS. Returning Visitors in Google Analytics

Recently during a client review we got into a discussion on how Google Analytics determines whether a visitor is new or returning and how long they are considered returning. I was pretty sure I knew the answer, but for the life of me could not remember the specifics. After the review, I had the itch to go on a researching expedition. I looked high and low for the answer, but even Google Analytics help was no help at all. The best I could find was this

Google Analytics Help is usually pretty open about these things and I was a little shocked that I was unable to get the answer straight from Google. After that brick wall I kept searching and I eventually found out that that the first party

Measuring Website Performance

Measuring the performance of a website is akin to tuning an F1 race car for a Grand Prix.  It is vital to get all the correct data in order to make the right decisions.  However, too many businesses look blindly at their tracking metrics without taking the time to define what the ‘right data’ is; or, more specifically, what ‘right data’ is for them.