Top Floor to Host New SEO Seminar on February 19th

As part of our ongoing series of Internet marketing educational seminars, we’re hosting an all-new SEO seminar on February 19th called “Maximizing Your SEO Results in 2010.”  If you’re in the Milwaukee area and are looking keep up-to-speed on the latest organic search strategies, we’d encourage you to attend.  Tony Verre and Adam Chubak from Top Floor’s SEO team will share relevant, practical advice for maximizing your search engine success in today’s market.  They’ll explore:

• Strategic keyword selection
• Developing great content for both end users and search engines
• Building a successful inbound linking strategy
• Measuring your SEO results
• The top-5 SEO mistakes companies make, and how to avoid them

The seminar takes place from 9:30 to 11:30 AM on Friday, February 19th at Security Insurance Services in New Berlin, Wisconsin.  The event is free, but seating is limited and advanced registration is required.  Sign up online or give us a call at 888.947.4400.

The Holy Grail of B2B Marketing: Social Media

Is Social Media Really For B2B Marketing?

What does every B2B want? More business, more reach, and more consumers. The last few years have seen an explosion of business-to-business getting involved in search marketing in one form or another.

Mainly, they’ve gotten their feet wet with pay-per-click (PPC), usually run in-house, on a relatively low budget, targeting keywords and phrases they “think” possible consumers are looking for.  And over the years, they’ve had relative success, albeit small.

Some B2B’ers understood what Google was going to do to ALL businesses and how it was going to change the face of doing business. Those who understood, got a tremendous head start, and got themselves hooked into search engine optimization. And, if you look around the B2B landscape today, there are still plenty out there who’ve yet to get the message.