Top Floor Technologies Launches New Website

We’re excited to announce the launch of the new Top Floor Technologies Website.  The new site represents a significant step forward in design, usability and information architecture – while maintaining our high standards of SEO excellence.  Multiple members of Top Floor Technologies’ Production and SEM teams played a role in planning and developing the new site, lead by Top Floor’s Creative Director, Jon Balza.  In addition to providing information regarding our primary service offerings, the new Website showcases several client case studies and portfolio examples.  The site takes full advantage of social media, tapping into our LinkedIn, Twitter, and Facebook content.  Visitors to the site can also learn more about our ongoing series of educational Internet Marketing Seminars, and register for upcoming events online.  Check out the new site at www.topfloortech.com.

Common Mistakes on B2B Websites – Part 3

In our business, we’re reviewing and improving B2B Websites every day.  I continue to be amazed at some of the issues that come up again and again.  For every site that gets it right, it seems that at least five completely miss the mark … leaving business on the table for their competitors to grab.  Perhaps the most common (and potentially fatal) flaw is poor navigation.

Common Mistake 3 – Poor Navigation

Let’s consider an illustration from the bricks and mortar retail environment.  Imagine entering your favorite

Search is from Saturn Traditional Marketing is from Mars- part 2

In part one I strived to address the fact that because there still tends to be such a wide divide between the mindset of the traditional marketing agency person and the search marketing person that often times clients do not get the best return on their investment.

I asked for examples of this but instead received at least one comment, that I expected, which revolved around the idea that the traditional advertising agencies are run by dinosaurs and they will go extinct. While in some cases that maybe the case what I am trying to establish is why these worlds are so far apart? How does this divide specifically end up harming our clients return on investment?

Let’s face it- those of us from the search side of the isle have seen the following time and time again.

Search is from Saturn Traditional Marketing is from Mars

After being involved with search marketing for over 25 years (yes, over 25 years …) it still continues to amaze me how much of a divide there is between the search community and the traditional advertising community; It’s almost as if these communities are from completely different planets.

The problem that this divide creates is that it doesn’t always give clients the best return on their advertising investments. This being said, it is my hope that we can take the first step towards improving the issue- which starts with admitting that we have the problem.

Welcome the Top Floor Technologies Online Marketing Blog

Looking to learn the latest trends and tactics in online marketing?  The Top Floor Technologies Online Marketing Blog is your venue to bolster your knowledge and join in the conversation.  We’ll address key online marketing issues like SEO, PPC, Web design, usability, analytics, conversion improvement, social media marketing and more.  Expert contributors from Top Floor’s Internet marketing team will share industry news, trends, and practical strategies for maximizing your online results. We welcome your comments and feedback anytime.