Top Floor Technologies Launches New Website

We’re excited to announce the launch of the new Top Floor Technologies Website.  The new site represents a significant step forward in design, usability and information architecture – while maintaining our high standards of SEO excellence.  Multiple members of Top Floor Technologies’ Production and SEM teams played a role in planning and developing the new site, lead by Top Floor’s Creative Director, Jon Balza.  In addition to providing information regarding our primary service offerings, the new Website showcases several client case studies and portfolio examples.  The site takes full advantage of social media, tapping into our LinkedIn, Twitter, and Facebook content.  Visitors to the site can also learn more about our ongoing series of educational Internet Marketing Seminars, and register for upcoming events online.  Check out the new site at www.topfloortech.com.

Top Floor to Host New SEO Seminar on February 19th

As part of our ongoing series of Internet marketing educational seminars, we’re hosting an all-new SEO seminar on February 19th called “Maximizing Your SEO Results in 2010.”  If you’re in the Milwaukee area and are looking keep up-to-speed on the latest organic search strategies, we’d encourage you to attend.  Tony Verre and Adam Chubak from Top Floor’s SEO team will share relevant, practical advice for maximizing your search engine success in today’s market.  They’ll explore:

• Strategic keyword selection
• Developing great content for both end users and search engines
• Building a successful inbound linking strategy
• Measuring your SEO results
• The top-5 SEO mistakes companies make, and how to avoid them

The seminar takes place from 9:30 to 11:30 AM on Friday, February 19th at Security Insurance Services in New Berlin, Wisconsin.  The event is free, but seating is limited and advanced registration is required.  Sign up online or give us a call at 888.947.4400.

Top Floor to Speak at Business Education Seminar Series in Milwaukee

Top Floor Technologies is pleased to announce our participation in an upcoming series of business education seminars offered by the UWM Small Business Development Center.  These two-hour seminars are partially funded by a special SBA grant and offer education on key small business issues.  Any small business located in Milwaukee County and in business prior to June 2008 is eligible to attend.  We’ll be leading the following sessions:

Friday, October 2, 2009 – Website Strategies
7:30 – 9:30 AM – Polish Center, Franklin, WI

Friday, October 30, 2009 – Leveraging Social Media to Grow Sales
7:30 – 9:30AM – The Pulaski Inn, Cudahy, WI

Friday, December 4, 2009 – Using Email to Reach Your Market
7:30 – 9:30 AM – Polish Center, Franklin, WI

Friday, February 5, 2010 – Leveraging Social Media to Grow Sales
7:30 – 9:30 AM – Polish Center, Franklin, WI

Friday, March 12, 2010 – Website Strategies
7:30 – 9:30AM – The Pulaski Inn, Cudahy, WI

Friday,  April 16, 2010 – Using Email to Reach Your Market
7:30 – 9:30 AM – Tri City National Bank, South Milwaukee, WI

For more information on any of the above sessions, or other classes offered, contact the UWM School of Continuing Education at 414-227-3098.

Search is from Saturn Traditional Marketing is from Mars- part 2

In part one I strived to address the fact that because there still tends to be such a wide divide between the mindset of the traditional marketing agency person and the search marketing person that often times clients do not get the best return on their investment.

I asked for examples of this but instead received at least one comment, that I expected, which revolved around the idea that the traditional advertising agencies are run by dinosaurs and they will go extinct. While in some cases that maybe the case what I am trying to establish is why these worlds are so far apart? How does this divide specifically end up harming our clients return on investment?

Let’s face it- those of us from the search side of the isle have seen the following time and time again.

Being #1 in Google is Only The Start

Great News!!!

You just received your most recent search engine ranking report and the investment has paid off.  Your top trophy keywords are now ranked #1 on Google.  I guess this means you can shift your search engine optimization budget to something else, right?

Search is from Saturn Traditional Marketing is from Mars

After being involved with search marketing for over 25 years (yes, over 25 years …) it still continues to amaze me how much of a divide there is between the search community and the traditional advertising community; It’s almost as if these communities are from completely different planets.

The problem that this divide creates is that it doesn’t always give clients the best return on their advertising investments. This being said, it is my hope that we can take the first step towards improving the issue- which starts with admitting that we have the problem.