Top Floor Technologies Launches New Website

We’re excited to announce the launch of the new Top Floor Technologies Website.  The new site represents a significant step forward in design, usability and information architecture – while maintaining our high standards of SEO excellence.  Multiple members of Top Floor Technologies’ Production and SEM teams played a role in planning and developing the new site, lead by Top Floor’s Creative Director, Jon Balza.  In addition to providing information regarding our primary service offerings, the new Website showcases several client case studies and portfolio examples.  The site takes full advantage of social media, tapping into our LinkedIn, Twitter, and Facebook content.  Visitors to the site can also learn more about our ongoing series of educational Internet Marketing Seminars, and register for upcoming events online.  Check out the new site at www.topfloortech.com.

Top Floor to Speak at Business Education Seminar Series in Milwaukee

Top Floor Technologies is pleased to announce our participation in an upcoming series of business education seminars offered by the UWM Small Business Development Center.  These two-hour seminars are partially funded by a special SBA grant and offer education on key small business issues.  Any small business located in Milwaukee County and in business prior to June 2008 is eligible to attend.  We’ll be leading the following sessions:

Friday, October 2, 2009 – Website Strategies
7:30 – 9:30 AM – Polish Center, Franklin, WI

Friday, October 30, 2009 – Leveraging Social Media to Grow Sales
7:30 – 9:30AM – The Pulaski Inn, Cudahy, WI

Friday, December 4, 2009 – Using Email to Reach Your Market
7:30 – 9:30 AM – Polish Center, Franklin, WI

Friday, February 5, 2010 – Leveraging Social Media to Grow Sales
7:30 – 9:30 AM – Polish Center, Franklin, WI

Friday, March 12, 2010 – Website Strategies
7:30 – 9:30AM – The Pulaski Inn, Cudahy, WI

Friday,  April 16, 2010 – Using Email to Reach Your Market
7:30 – 9:30 AM – Tri City National Bank, South Milwaukee, WI

For more information on any of the above sessions, or other classes offered, contact the UWM School of Continuing Education at 414-227-3098.

The Holy Grail of B2B Marketing: Social Media

Is Social Media Really For B2B Marketing?

What does every B2B want? More business, more reach, and more consumers. The last few years have seen an explosion of business-to-business getting involved in search marketing in one form or another.

Mainly, they’ve gotten their feet wet with pay-per-click (PPC), usually run in-house, on a relatively low budget, targeting keywords and phrases they “think” possible consumers are looking for.  And over the years, they’ve had relative success, albeit small.

Some B2B’ers understood what Google was going to do to ALL businesses and how it was going to change the face of doing business. Those who understood, got a tremendous head start, and got themselves hooked into search engine optimization. And, if you look around the B2B landscape today, there are still plenty out there who’ve yet to get the message.