Impact of Increasing Your Conversion Rate on Your Bottom Line

There are only two ways to get more conversions; more visitors or a higher percentage of conversions.  In this post I will cover the impact that getting more visitors to convert has to your bottom line.  We first need to know where we stand with visitors, our conversion rate, and the average value of a conversion.

Measuring Website Performance

Measuring the performance of a website is akin to tuning an F1 race car for a Grand Prix.  It is vital to get all the correct data in order to make the right decisions.  However, too many businesses look blindly at their tracking metrics without taking the time to define what the ‘right data’ is; or, more specifically, what ‘right data’ is for them.